podcast production
helping brands build authority, attract prospects, and
retain customers.
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branded podcasts deliver up to an 89% lift in brand awareness.
In today’s b2b landscape, podcast production has become one of the most effective ways for brands to build authority, attract prospects, and strengthen customer relationships. Studies show that over 74% of listeners tune in to learn new things, and 63% say they made a purchase after hearing a brand on a podcast. Branded shows consistently outperform traditional content, delivering higher engagement, longer attention spans, and deeper trust. For companies focused on sales and buyer engagement, podcasting isn’t just storytelling, it’s a proven business development channel that turns conversations into customers.
Every brand has a story to tell; the key is choosing the right format to tell it. Whether you want real conversations that humanize your company, a story-driven series that builds emotional connection, or a scripted show that immerses your audience in your message, our podcast production team helps you find the format that fits your voice, goals, and audience. So step 1, explore the three styles below to see which one best aligns with your brand’s personality and purpose. If you’re unsure, we’ll help you select the format that best fits your brand goals, audience, and distribution strategy.
interview
Conversation between host (s) and guest (s).
Conversation between host (s) and guest (s).
Segments or beats that keeps the listener interested
Persona, topic or industry or a vertical (i.e. CMOs, Retail, Cyber Security, Data).
Blends guest interviews and scripted narration.
Blends guest interviews and scripted narration.
Story that is 50% scripted
Usually story driven or news driven
Guest interview
The story is written by a writer and the pieces put together by a producer and editor
story
Scripted without interviews or incorporates fake interviews.
Sound design created by an audio engineer
Complex story that is 100% scripted
Sound design created by an audio engineer.
Once we have a show type, we get to work on step two. Our podcast production process is designed to be completely turnkey and fully aligned with your brand goals from day one. Over eight weeks, we guide you through a streamlined journey that covers everything from concept strategy and creative development to branding, recording, editing, and launch. Each phase is carefully planned to ensure your show’s message, tone, and visuals reflect your brand identity while resonating with your target audience. By the end of our eight-week process, your team will have a professionally produced podcast—complete with marketing assets, distribution setup, and a clear strategy for growth.
We know every brand is at a different stage, which is why our podcast production plans are flexible and built for growth. Our packages start at $4,997 per month, and we’ll help you choose the plan that best fits your goals and budget. Each option includes a full suite of services that most agencies charge extra for, because our priority isn’t just to produce a podcast, it’s to help you succeed. While many studios focus only on the technical side, like editing, our team blends sales and marketing strategy into every show. Anyone can edit a podcast, but not many can help you generate qualified leads and build brand authority. That’s what we do: create shows that drive business results, not just downloads.
pre-production
monthly brainstorming & strategy session
content calendar development & tracking
quarterly ad creation for the podcast
quarterly opt-in / lead magnet creation guest outreach
scheduling & prep
prep call with guest & client team
episode outlines with scripts & questions
starter
growth
expand
production
client records & uploads raw files
bluëmango engineer joins virtual session
virtual recording of audio & video
intro & outro recording assistance
file transfer & production upload by engineer
quarterly ad spot recording
starter
growth
expand
post-production
produce mastered audio (apple - spotify - amazon)
edit video for youtube (30–60 mins)
design episode artwork (square & rectangular)
insert sponsor ads (audio & video)
create seo show notes
create engaging reels (2–4 per episode)
write seo blog post (700–1000 words)
design weekly email announcement
provide transcription for accessibility
starter
- varies bases each package
growth
- varies bases each package
expand
- varies bases each package
publish & promotion
publish to all major directories
upload video to youtube & reels
add metadata & categories
share content on client’s social media
share with guest for reposting
bluëmango shares on its social channels
podcast guesting (monthly placements)
quarterly collaboration campaign
linkedin newsletter setup & management
craft linkedin posts & weekly promotions
boost one episode quarterly on bluëmango social
ad campaign setup & management*
starter
growth
- 1/mo
expand
- 2/mo
a worry-free process
For years I knew I needed to add a podcast to attract business and build my personal brand. But the thought of setting up the distribution, learning how to edit, and marketing the podcast were overwhelming. Then I found bluëmango | STUDIOS. All I had to do was provide interviews. They did the rest. I cannot provide a higher recommendation for a full service podcast production agency
we've done this before
frequently asked questions
01 FAQ why should my brand start a podcast?
a branded podcast builds authority, trust, and visibility faster than almost any other medium. listeners spend an average of 26+ minutes per episode, and 54% say they’re more likely to buy from brands they hear on podcasts. it’s attention that compounds.
02 FAQ what types of podcasts do you produce?
we produce three core formats:
- interview podcasts — thought-leader conversations that attract guests and prospects.
- narrative podcasts — part interview, part storytelling; ideal for brands with deeper stories.
- scripted podcasts — 100% written, produced, and sound-designed for cinematic impact.
if you’re unsure which fits your brand, we’ll guide you through it.
03 FAQ who is podcasting right for?
b2b companies, personal brands, and organizations that sell expertise or build trust over time. our clients range from real estate brokerages, marketing firms, cybersecurity firms, to universities and SaaS startups.
05 FAQ how long does it take to launch my show?
our standard launch plan runs 8 weeks, from kickoff and concept to launch and promotion. You focus on showing up and recording; we handle everything else.
04 FAQ what’s included in your full-service production?
everything. strategy, branding, show art, scripting, recording setup, editing, mixing, show notes, distribution, guest management, and marketing. you record. we handle the rest.
06 FAQ how much does it cost to produce a podcast with bluëmango | STUDIOS?
plans start at $4,997/month, depending on the level of content creation and production support. every package includes professional editing, episode publishing, and marketing assets.
07 FAQ how do you help us market and grow the podcast?
we don’t just make shows; we make them work. our team builds launch campaigns, repurposes clips for social, and helps you generate leads from your podcast. we are not just engineers, we know sales and marketing people who so happen to be really good at making great content.
08 FAQ can podcasting actually drive sales?
yes. 70% of listeners say they’ve considered a product or service after hearing about it on a podcast. branded shows increase buyer trust and engagement, especially in b2b where relationships drive revenue. our founder, donald c. kelly, used a podcast to grow his sales training firm, the sales evangelist, which led to the development of this agency as a result of his clients asking him to help them turn their podcast into a sales and marketing asset.
09 FAQ what’s the process like after I sign up?
you’ll go through our 8-step launch process, from kickoff and concept development to branding, production, and launch. you’ll always know what’s happening each week.
10 FAQ Do you help with guest outreach and management?
Yes. Our Guest & Host Management system handles outreach, scheduling, reminders, and even follow-up — so you can focus on the conversation, not the coordination.
11 FAQ Do I need a studio or special equipment?
No. We’ll help you set up remotely or locally, recommending the best gear for your budget and environment. Most of our clients record from home or office.
12 FAQ Can you handle video podcasting too?
Absolutely. Video podcasts are our specialty. We create optimized clips for YouTube, LinkedIn, and TikTok, and design the visuals to match your brand aesthetic.
13 FAQ How do you measure podcast performance?
We track downloads, listener retention, engagement, and conversions through your website and CRM. Every month, you’ll get an analytics report that ties content to business outcomes.
14 FAQ What makes bluëmango | STUDIOS different from other podcast agencies?
We’re not just editors — we’re strategists and storytellers. Our background in B2B sales and content marketing means every episode is built to attract prospects, build authority, and retain customers.
15 FAQ How do I get started?
Click “Get Started” or “Book Now.” We’ll schedule a free discovery session to align on goals, audience, and format — then our team handles everything from concept to launch.